Lead Generation and seo Statistics for Local businesses
So search engines utilize very powerful algorithms to deliver high quality content that meets the needs of intent of the searcher. With these algorithms comes uncertainty from digital markers, SEO's and lead generators and business owners alike. Lead Generation in addition to Search Engine Optimization (SEO) is all about writing content on your business site and optimizing local and off-site content (example would be a Google my Business profile) to try and perform better in the search engine results.
64% of digital marketers invest time in SEO. The following statistics will shed some insight into the influence of SEO and how it will affect your digital marketing and lead generation efforts.
64% of digital marketers invest time in SEO. The following statistics will shed some insight into the influence of SEO and how it will affect your digital marketing and lead generation efforts.
Organic Lead Generation Statistics
Investing in organic search results by doing SEO is paramount to making the most of your digital marketing and lead generation efforts; When competing for the #1 spot's its crucial you have a fundamental understanding of the search engine algorithm to gain the best insight on your future efforts.
Here are some statistics for lead generation and SEO below:
Here are some statistics for lead generation and SEO below:
- Globally, Bing only accounts for 7% of all the desktop search query's, whereas Google took 87%.
- Google absolutely dominates mobile in the U.S. and with over 95% of mobile search engine market share. - Even more than desktop, Google is the preferred search engine for most mobile users in the United States.
- 85% of Google users find an answer to their question with their initial question.
- Title tags that contain a question have a 15% higher Click Through Rate (CTR) vs. pages that don't have a question in their title. Remember that your potential searches are looking for answers to their questions, keep this in mind when writing your content for your website.
- Mobile searches containing the words "not working" have grown by 65% in the past two years since this has been recorded by Google. Searches like this can include keywords like "air conditioner not working" that have a high indication that someone needs repair.
- The average top ranking page ranks in the top 10 results for almost 1,000 other relevant keywords.
- The #1 organic search result is 10x more likely to receive a click in comparison to a website in the #10th spot. What does this mean? It means where you rank on the search engine matters, duh! The closer you are to the #1 position on organic search means your website is going to get a lot more clicks.
- Only 1% of Google searches will click on the second page. Is this a surprise to anyone? Many users don't navigate to the second page. The top of Google searches gets very competitive and this is why.
- On the first page, the first five organic results account for almost 70% of all the clicks.
- 50% of people are more likely to click on a brand name if that brand name shows up more than once in the search results. High quality lead generation and SEO depends on how well your brand name sits on the search engine. So rank for both your target keywords and your brand name. It really does help!
- 30% of searches have featured snippets in their search results. These bits of information help Google index your website automatically. Usually a featured snippet will contain a question and a solid answer to that question.
- When it comes to home services, over 50% of consumers run a Google search before making an appointment with the contactor. Consumers doing research on services like moving, garage door repair and installation, landscaping and pest control for example are most likely to use search engines.
- Callers convert 30% faster than web leads. When a user needs an emergency service or wants an immediate response they tend to call. This is why phone driven businesses dominate local lead generation.
- On average, ranking in the #1 spot on mobile will get you about 29% more of the total clicks. Ranking #1 on desktop will account for 20% more clicks.
How does content affect your Lead Generation efforts?
Here's some statistics on how content affects your lead generation efforts in 2021
Content is king when it comes to SEO and lead generation. More importantly, high quality content is one of the main pillars of how your websites performance. Without high quality content your lead generation efforts are dooming themselves to mediocracy .
Content is king when it comes to SEO and lead generation. More importantly, high quality content is one of the main pillars of how your websites performance. Without high quality content your lead generation efforts are dooming themselves to mediocracy .
- Businesses that blog have 50% more visitors on average. If you're looking to drive constant and steady traffic to your site, start with a blog that has high quality content that provides solutions to the questions being asked.
- The average Google first page result contains 1400+ words. Word count doesn't have a direct influence on where your business site will rank BUT high-quality content that engages these people who are reading your content will keep them on your page longer. Google loves this.
- Google rewrites meta descriptions 53% of the time. Crazy right? Not really when you think about it. They're trying to provide the best answer to the question being asked and they do that by highlighting aspects of your site that are going to help solve the intent of the searcher.
- 24% of searches use autocomplete suggestions to complete their searches.
- 7% of all voice search answers came from a featured snippet. Content creation such as blog posts can help capture voice search users as they are often ranked for featured snippets.
Local Lead Generation and SEO statistics
Local lead generation and SEO efforts help capture traffic from people who are looking for services in their immediate area. Search intent is everything and when your business serves a local customer base, understanding that intent can drive results at a greater rate than you might think!
- 40% of mobile searches has local intent. User search intent is everything when it comes to local lead generation. When performing SEO or lead gen for local businesses, be sure to keep your mobile website in mind. If it's not performing well on mobile chances are you're missing out on a lot of potential customers.
- 58% of consumers will only use a business if it has 4 or more stars on local reviews. Home services like bathroom remodeling contractors need to have a strong review management strategy in place to secure and maintain a good star rating on Google my Business.
- Google says that 350x more searches for the keywords "local" and "near me" in 2021 vs 2011.
- If you have a local business these kind of keywords are going to drive essential leads for you as they reflect a desire to convert.
- Almost 90% of searches for local businesses on a mobile device either call or visit the business with 24 hours of searching them. If you want your rankings to convert to leads you'll need to invest in local lead generation and local SEO efforts. This will include your Google My Business.
- For local questions, 43% of searches click on results inside the GMB or Google Map Pack.
- 28% of searches for something nearby result in a purchase from that business. When users are looking for local businesses they tend to be closer to the purchase stage in the sales process. This means that gaining visibility in your area means gaining significant traffic from those customers that are more likely to convert.
